The MBA Program is an internationally-recognized degree designed to develop the skills required for careers in business and management. However, the value of MBA is not limited strictly to the business world. MBA Program can also be useful for students pursuing managerial career in the public sectors, government, and private industrial sectors, and other areas. The most core courses in the MBA program cover various areas of business such as Accounting, Applied Statistics, Business Communication, Business Ethics, Business Law, Organizational Behavior and Design, Global/International Business, Information Technology, Finance, Managerial Economics, Leadership and Management, Entrepreneurship, Marketing, and Operations in a manner most relevant to management analysis and strategy as well as elective courses that allow students/participants to follow their own personal or professional interests. Some schools require that MBA students/graduates have to complete internship at companies or organizations, which they can lead to concrete job opportunities after the completion of the MBA program.

Essentially, the business context in Cambodia has rapidly changed and need to improve their governance in the business firms, enterprises, organizations and government sectors. Therefore, in order to meet the globalization in Cambodia, the graduate programs in the Business Administration are designed to meet the urgent needs of professionals to advance and modernize business, leadership, management, and enrich professional skills and knowledge for innovation and wisdom to address our today’s global economic challenges.

MBA Program is designed to pursue and develop high performing students with an entrepreneurial spirit into innovative leaders and ready to tackle challenges of today's global business environment and seize the right opportunities for the right business with the right education. Therefore, the Graduate School of Management Economics offers MBA degrees with specializations in Human Resource Management, Management, Economics, Finance, International Business, Marketing and Entrepreneurship as well as EMBA, which intend to develop students into future leaders and executives. In addition,  the programs are directly linked to practical experiences, career goals, and professional development and respond to the major challenges and complexities in world economy, world businesses, and organizations today is changing rapidly: globalization, growing importance of knowledge and intangible, and the uncertainty and risks in the markets.

Major: Marketing

Course Description

ENGL500        Writing for Graduate Studies

Students will study the academic English to advance and broaden their knowledge in order to be able to keep pace with the requirements of the Graduate School assignments and progressive work. The course enables them to understand how human being utilizes oral and written language to interact with each other in the learning environments.  Furthermore, students will do their best to explore different styles of academic writing and develop basic skills in conducting academic research based on comparison and analysis of various case studies. Significantly, students will build on their foundation knowledge through their own research in various topics assigned and verified by professor of the course and strength in an academic essay writing style.

MGT 505         Fundamentals of Management

This course will provide students with the fundamental principles and skills needed for the field of Management. It refreshes students in the process of accumulating managerial responsibility at their workplace with updated theories and managerial cases. The course also discusses various topics related to management theory, history of management, organizational culture, planning and practical applications for managers who work in small and large organizations. Finally, it enables students to learn how to use management and leadership skills in a decision making process.

NATS 510        Global Environment Awareness

This course introduces students to concepts and theories related to world environment. It discusses a natural process of an ecological system, economic and social development in equilibrium to environmental conditions. Importantly, it brings updates about human activities and environmental pollution causing major problems from draught, inundation, desertification, contaminated soil, air and water to ozone depletion. The course also raises awareness of essence in environmental preservation through various debates about climate change, natural resource protection and conservation and sustainable development from an environmental perspective.

ECON 515       Fundamentals of Economics

This course, in its traditional sense, does not deal with economic issues. It focuses on the principles of economics necessitated for practical applications in the economics. The course also provides basic knowledge in Microeconomics and Macroeconomics used as economic tools of analysis. This is to be accomplished by raising certain key problems or issues relevant to the economics principles, teaching the tools necessary for analysis, and finally applying these tools to analyze the problems.

STAT 520        Fundamentals of Statistics

This course is designed for students who have never taken statistics before. It starts with the introduction of the elementary concept of statistics and descriptive statistics and ends with inferential statistics. By the completion of the course, students will learn how to present qualitative and quantitative data from using graphs to summary values. They also learn basic probability theory in order to understand the concept of inferential statistics. The students need to have an increased understanding of inferences, confidence intervals and hypothesis testing along with practices through the final step of the course, as these are vital for them to resume their studies in the field of academic research from Research Methodology course necessitating a requisite of Fundamentals of Statistics.

RESR 525        Research Methodologies

This course targets at offering skills and techniques in research to the course followers. The major themes with regard to the course include problem statement development, hypothesis formulation and the practical aspects of research methods to attain the intended and desired research outcomes. It, of course, looks into research proposal, a research scheme and literature review. Essentially, it discusses the citation of documents or the ways to tell the sources of information, surveys, interviews and questionnaires. Moreover, it introduces a comparative aspect of research methods from social discipline to science and business on the basis of the use of the distinctive use of qualitative and quantitative approaches. Ultimately, the course members are expected to be able to develop their own themes and conduct the research for the class, together with the presentation of the written report from research findings.

MGT 530         Governance, Management and Leadership Dynamics

This is an upper level course of management and leadership which looks at how managers and leaders behave and make a decision to deal with an organizational change and a crisis situation. Students will be expected to actively participate in the debate on studies relevant to the themes such as advanced management skills, leadership dynamics and leadership styles. The subtheme on Effective Governance is also introduced for the course followers in order for them to increase an understanding about responsibility, decision making and accountability in the field of management and leadership. A combination of readings and class discussions with hands-on exercises will familiarize students with the variety of approaches one might take to management and leadership. To advance the students’ knowledge in the discipline, case studies on corporations, business firms and public institutions are incorporated into the course.

MGT 535         Human Resource Management

HRM uses a workshop approach to explore day-to-day management issues, with specific focus on the management of human resources.  Specifically, the course will examine staff and managerial issues from an international and national business perspective. This course covers job evaluation, recruitment, selection, orientation and training, compensation management, performance appraisal, labor relations, and employment standards. It also enhances the students’ knowledge from a practical aspect through case studies dealing with underuse or overuse of resource in the personnel management sector.

FIN 545           Financial Management

Students can gain further knowledge in finance from the course of financial management. The themes of the course incorporates the revision of bond and stock valuing, present value and future value, corporate strategies in financing investments, dividend policy, common stock versus preferred stock and weighted average cost of capital. It also looks at how a firm applies its debt policy in exchange for capital to invest, and differentiates among short-term, mid-term and long-term financing and liabilities. It finally examines the essence and use of accounting principles in managing financial operations and transfers in a particular corporation, and compares the difference and similarity of a smart financial manager with a financial rule-oriented manager in solving real world business issues.

MGT 565        Strategic Management and Business Policy

This course will provide students with an opportunity to apply concepts, skills, and techniques to real-world corporate problems and build on existing knowledge in management, hence advancing it to the use of strategies to better manage business and work. The course explains concepts and theories useful in understanding the strategic management process and strategic vision, strategic positioning of a business firm, strategy formulation and implementation. It delves into diamond strategy from Michael Porter, strategy theories and application of strategies for competitiveness and establishing a market niche. Case studies on successful grand business strategies are introduced to broaden further knowledge in strategies used in management assisting managers to achieve the organizational goals successfully and within the given time frame and budget.

MKT 565         Marketing Research and Business Planning 

This course concerns the use of marketing research as an aid for making the marketing decisions. It specifically addresses how the information used to make the marketing decisions is gathered and analyzed. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Case studies on marketing research through surveys and questionnaires are conducted to enhance students’ knowledge in the practical aspect of marketing.

MKT 570         International Marketing 

This course provides a study of the problems and opportunities of marketing in diverse culture with different political, economic and legal systems. Through Learning Objectives of the Course, students are (1) to become acquainted with concepts of global competitive advantage and market strategies for achieving advantage, (2) to develop knowledge of other countries in terms of markets and marking application, and (3) to develop extensive knowledge of market opportunities and business operations and expansion in more than one country. The analysis of a marketing mix strategy used by a particular multinational enterprise is useful for the students to build on their existing knowledge of marketing in real world business.

MKT 575         Consumer Behaviors

This course overviews the dynamic nature of consumer behavior and their influences on marketing and the power impact of marketing on consumer. Actually, consumer behavior is a multi-disciplinary field of study which incorporates theories and principals from psychology, sociology, anthropology, marketing and other areas of study. All these areas help to better explain the phenomena of selecting, purchasing, using and disposing of products and services. We are all neophyte consumer behaviorists because of our personal experiences in the marketplace. For a graduate level class, the trend of contemporary consumer research will be introduced.

MKT 580         Marketing Management and Strategy

This course is designed to provide students with a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The course shows how to develop a marketing orientation in the organization and how this impacts on the ultimate corporate goals of profit, growth and security. Then, students examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This course enables students to better appreciate the role of marketing in individual firms as well as the wider community and also examines how a business can make effective use of marketing concepts to achieve an understanding of the objectives of both its competitors and its customers, and to make appropriate buying, selling, pricing and investment decisions. At last, contemporary marketing issues are examined to determine their influence upon households, firms, and industries.

ECON 535       Microeconomic Theories

This course to acquaint and equip students with knowledge in microeconomics provides theories and practices closely linked to analysis of a firm’s and consumer’s behaviors, especially their action and influence in the realization of the microeconomics sector. It embodies utility function from an individual firm and elasticity of demand and supply. It also explains profit maximization, competition policy, economic trade-offs among firms and firms’ strategies in dealing with each other in terms of production and sales. Case studies on a firm’s behavior and market structure are needed to raise update and further knowledge in the application of microeconomics in the real business sector.

ECON 540      Macroeconomic Theories

Macroeconomics deals with aggregate demand and supply essential to gross domestic product and gross national product of a country. In fully understanding the crucial role of macroeconomics in an economic system, the course incorporates fiscal policy, monetary policy, unemployment, full-employment target, inflation, deflation, interest rate, the Philip curve and J-Curve. It provides a deep insight into macroeconomics fundamentals and stability, by analyzing LM Curve and IS Curve, especially its influences on an economy. Adding to that, the course explores a root cause of economic crisis, and importance of international trade in the stimulation of domestic economic performance. Finally, the course provides an analysis into GDP, GNP and economic growth as well as mechanisms of national income or national wealth redistribution.

 MGT 550       Total Quality Management

Quality management is essential to any business and enterprise. This course, following the path of top quality achievement, seeks to explore a process of quality control in production, a concept of total quality management (TQM) with a focus on its practical aspects, Six Sigma-based quality, ISO quality format as well as a quality system. It will enable students to well assimilate quality control, quality as a top priority in business and production and its value as a long-term foundation for competition. The case studies on Japanese-style quality management and on major enterprises, i.e. Philips, Nokia, Motorola, Intel, Toyota automobiles and Ford automobiles are provided to motivate students to discuss the outcomes of adherence to the principles of quality from corporation to corporation, respectively.

MGT 560         International Corporate Management

International corporate management course focuses on management methods employed by corporations in business expansion and bringing in higher profitability for their shareholders. The course includes consulting services, structure of corporation, management styles of corporation and strategic competitive edge of corporate enterprises. Empirical studies of successful corporations, i.e. Microsoft, Wall Mart, Del and Sony are realized to enhance further knowledge in the corporate management of the modern days. It ultimately looks into management by a corporate enterprise in the context of new acquisition and merging.

BUS 560          Global Businesses Strategy

The course focuses on the development of skills to understand the issues that managers face in operating in international markets and supply chains. Students will develop an understanding of the conceptual frameworks that clarify the relationships between policies and domestic and global strategies. They will also have the opportunity as a team project to develop a proposal that focuses on a key strategic decision facing senior management involved in entering an overseas market for the first time; or expanding existing operations into a new foreign market as part of a corporate strategy. They will develop an understanding of the constraints and advantages in developing a new overseas market and managing existing offshore operations with new challenges. This course analyses how multinational firms leverage their capabilities and competencies to create competitive advantages in international and global markets. Topics include assessing foreign markets attractiveness; understanding the impact of differences in legal, socio-cultural, political, technological and economic regimes, evaluating international political and economic risks, building and operating global networks, including entry mode choice, understanding how managers design organizational architecture and implement internal control and incentive mechanisms; and assessing the challenges of global citizenship, ethical behavior and corporate social responsibility for international business.

FIN 565           International Finance

This course remunerates background and update about international monetary system, international financial markets, i.e. bond, capital and commodity markets and global financial institutions and systems. It provides the analysis of monetary authority, banking systems and non-bank institutions. It also covers institutional foreign exchange markets, international trade and finance, the balance of payment, international financing and international financial analysis of the multinationals. It finally examines economic exposures from a foreign exchange rate, foreign currency risk management, the risk and return in an international setting, and international financial crises like those in Latin America, Mexico, and in Asia. Case studies about crisis of certain multinationals and emerging economies are introduced to enrich the students’ understanding and knowledge in international financial flows and operations.

MGT 567         Training and Development

This course addresses the issue of human resource development. It discusses different methods of training from formal to informal approaches, knowledge accumulation, capacity building, skill development, and R & D, seminar, and interview and performance appraisal. Case studies on training for development further the details of the need for training, retraining, restructuring of an organization and the human resource development for an entire organization to adapt to a changing environment of society and economy from market to consumption and supply. By the end of this course, the students are able to gain full insight into ways in establishing competitive edge and market niche of an organization through ongoing training and development efforts and realization of a particular organization.

MGT 570         Negotiations and Conflict Resolution

This interdisciplinary course examines various formal and informal methods of conflict resolution, which are often used in business, law, diplomacy, politics, and in everyday life. The course also focuses on developing effective strategies and techniques in negotiation for reaching different agreements. It emphasizes economic, cultural, psychological, and ethical areas essential to conflict resolution and negotiation.  The course compares and contrasts the traditional methods and styles of conflict resolution used in Cambodian society with the methods and styles commonly used in Western countries.

FIN 574           Financial Markets

The course is to assist students to be acquainted with a financial market condition and structure. The knowledge in the field enables them to be active participants in the financial market of Cambodia. Importantly, the course incorporates the international capital market playing a vital role in long-term financing for business firms/corporations, money market, product market, factor market and stock market as a lever for the corporation establishment and activation in the context of Cambodia. It also focuses on a weight of foreign exchange, commodity exchange and various hedging strategies available in international capital markets and stock exchange. Empirical studies enhance an understanding of comparative domestic capital markets and the practice of international capital market operations and stock.

MGT 575         Strategic Human Resource Management

This course covers various strategies from grand strategies to tactics used in effectively managing human resource. It brings empirical studies relevant to institutional capacity, governance, human capital enrichment and HRM issues. The course compares the empirical studies from different workshops and participatory approaches from students’ group discussion and debate in a panelist format. It also tries to address a problem solving skill in HRM involving skills in counseling, scenario formulation, simulation, negotiations and crisis management techniques.

MGT 576         Project Management in Business

The course designed for the provision of the evolution and update about business projects in a changing international business enables financial and business managers to be well prepared and ready to manage various projects. It focuses on project planning, project scope, Gann Chart, PERT Analysis, project proposal, project implementation and evaluation. Case studies on private projects, i.e. NGOs/firms and public projects are to enhance debate and analysis of projects from a practical aspect. In the end, the students are able to formulate project proposals, manage business projects and contribute to bringing in profits and benefits for their firms.

MKT 596        Comprehensive Examination

                        Complete two courses prior to written and oral comprehensive exams

MKT 597        Project Report

This course is designed for students to complete MBA in Marketing by Project Report. The students take this graduation path, they are required to successfully complete all the required courses for 42 credits and project report for 6 credits totaling 48 credits. Prior to the project report writing, students are required to complete the required courses for 36 credits (18 foundation courses + 6 basic courses + 12 core courses).

MKT 598        Thesis

This course is designed for students to complete MBA in Marketing by Thesis. The students take this graduation path, they are required to successfully complete all the required courses for 36 credits and thesis for 12 credits totaling 48 credits. Prior to the thesis writing, students are required to complete the required courses for 36 credits (18 foundation courses + 6 basic courses + 12 core courses).