The Bachelor of Arts in Marketing not only delivers to students deep discipline knowledge that marketing people demand, but also complements this knowledge with soft skills such as critical thinking and collaboration techniques that will allow them to use their marketing knowledge within the work place.

Our graduates go on to all sorts of exciting marketing careers. They could shape the future of global food, fashion or tech brands. They might analyze consumer data and suggest sales strategies based on their research. Further, they will innovate on social media, connect with partners in public relations or represent the athletic elite as a sports agent. The role in today’s marketing environment is dictated only by its own limitations.

PUC’s marketing degrees focus on developing skills, knowledge and practices that are linked to industry expectations. Students will experience this first-hand in core and elective marketing courses, by examining case studies, and through opportunities to work in industry or on real industry-based projects. The four-year program combines core business studies with specialist marketing courses and the option to choose additional sequences of study, including advanced specializations in marketing, or courses in other business or related disciplines.

Major: Marketing

 Note:  ⁽¹⁾ ENGL 110 is pre-requisite for ENGL 120

            ⁽²⁾ COMP 110 is pre-requisite for BUS 210

                        ⁽³⁾ ACCT 110 is pre-requisite for ACCT 212

Note: -         ⁽⁴⁾ ACCT 210 is pre-requisite for ACCT 212

      ⁽⁵⁾ ACCT 212 is pre-requisite for FIN 375or ACCT 325

Note:      ⁽⁶⁾ MKT 320 is pre-requisite for MKT 462 

 Elective Courses:

Course Description

 POL 101         Introduction to Political Science

The course introduces the student to basic concepts of political science. The course also examines institutions and political processes in various systems throughout the world. Information and analysis provided in the course are necessary foundations for further study in this field.

ANTH 102      Cultural Anthropology

This course is designed to investigate the impact of culture on everyday living and decision-making, both locally and globally.  It presents basic concepts in cultural anthropology and applies them to various expressions of culture, such as languages, family structures, livelihoods, political systems, belief systems, and art.

NATS 102      Environmental Science

Significant increases in the world population along with technology advances in the manufacture of products corresponding to people’s demand, led to the over-exploration of nature resources. This brought environmental and other impacts, such as natural resources depletion, solid waste generation increment, ecosystem unbalancing, health and safety problems on human beings, etc. Similarly, Cambodia is also facing such problems. Hence, awareness in environmental issues contributing to environmental protection is in need to address. This course is designed to provide some fundamental concepts of environmental science in order to make students environmentally aware about vital issues like natural resources conservation, sustainable use of resources, environmental degradation, and rapid growth of human population coupled with technology causing major environmental problems. Emphasis is given to promote sustainable concepts and to enable students to make informed choices regarding their environment. Additionally, this course is introduced to make students understand theories and integrate them into practical applications through real world situation observations, consequentially allowing them to establish cause and effect relationship via impact assessment projects.

 COMP 110     Introduction to Computers

This course is one of the general courses in the foundation year program required by PUC to familiarize student with the use of computer as an efficient tool in Information Technology for their study and work. It is designed to provide non-IT of how computer system has been developed the fundamental concepts and terminologies of computer systems, knowledge of basic computer hardware and software, and IT students of how to assemble computer, install software and perform computer troubleshooting. Besides this, students will learn selective Microsoft Office for practical purpose.

 ENGL 110      English I: Reading and Composition

The course, a foundation level of English as a foreign language course, is intended to guide students through models and writing practice, and to sharpen composition and analytical skills needed for good academic writing. Students will be guided through a variety of writing strategies and techniques with emphasis on sentence structure, including correct use of grammar, mechanics and sentence combining. Students will learn paragraph organization, and research and organization methods required for writing paragraphs.

 KHMR 110    Khmer Studies

Khmer Studies observes the evolution of Khmer culture from pre-history through the Angkorean period to contemporary society.  It examines the arts, languages, literature, customs, traditions, and creations of the Khmer people.  Students gain a sense of appreciation and love for the Khmer culture and a sense of pride, integrity, and national identity.

SOC 110         Gender Studies

This course is the introduction to Gender Studies/Women’s Studies. Given the comprehensiveness and diversity of the overall subject area, this course will provide an introduction to and critical engagement with several specific areas of inquiry that make up Gender Studies/Women’s studies.

 ACCT 110      Financial Accounting I

This course will provide students a clear understanding of basic accounting concepts with emphasis on controlling the accuracy of recording business transactions and the preparation of financial report at the end of the accounting cycle, so students pursuing various disciplines have acquired the ability to utilize and interpret the accounting information as a valuable tool for other achievement. The most important requirement for this course is a thorough preparation and analysis of the assigned problems and/or cases and active participation in the classroom. The expectation is that students will come to class having already thought through and analyzed the assigned problems and/or cases. This way, we can devote the bulk of the class time to thinking about and responding to each other‘s analyses and only the necessary minimum to getting the facts out. The success of this course depends on the quality of our classroom discussions. Students are strongly encouraged to actively participate in class.

 MGT 110        Management Principles

Along the course, student would understand better the importance of management and learn how organization and individual differentiate themselves when both have the resources to acquire, skill to use and the tool. In other words, students will students would learn how individuals in organizations treat one another, how people are managed and the ability to direct the human energies to achieve organizational goals.

ENGL 120      English II: Reading and Composition

The course, an intermediate level of English as a foreign language course, is intended to guide students through models and writing practice – particularly the essay, and to sharpen composition and analytical skills needed for good academic writing. Students will utilize a variety of writing strategies and techniques with emphasis on sentence structure, including correct use of grammar, mechanics and sentence combining. Students will learn paragraph organization, documentation and organization methods required for writing term papers.

 MATH 201    College Algebra

Algebra provides materials in basic mathematics for general need in related fields such as economics, business, social science, law and so on. The topics will be covered: basic algebra operations, equations and inequalities, graphs and functions, exponential and logarithmic functions, and systems of equations and inequalities. All the topics are accompanied by applications in order to get the students to know the real use of mathematics.

STAT 201      Introduction to Statistics & Its Application

This course is designed for students who have never taken statistics before. We begin with the elementary concept of statistics, continue to descriptive statistics and end with inferential statistics. Students will learn how to present qualitative and quantitative data, both by using graphs and summary values. They also learn basic probability theory in order to understand the concept of inferential statistics. The two kinds of inferences, confidence intervals and test hypotheses are included at the end of the course.

 HFT 201         Health Educations and Fitness

Health Education course will introduce students to basic knowledge on health education, health behavior, reproductive health, tropical diseases, sexual transmitted diseases, chronic disease, alcohol, tobacco, and domestic violence will be imparted. With this knowledge, students will have opportunity to explore the concept of health education / health promotion and health determinant factors affecting to public health.

POL 202         ASEAN Governments, Politics and Economics

The course is designed to provide students with the fundamental understanding of the functional and institutional of ASEAN. Snapshots of facts and figure of ASEAN (country profile/ country bio-data) will be provided to students for familiarizing themselves with local government structure, economic trends, relevant policy and challenges. Country bio-data identifies the characteristics and personality of each national government and their respective interest in the Association. The complexity of regional politics and economics integration will be addressed to assess the institutional function of the Association. In this course covers such topics as (1) the structure of ASEAN national governments; (2) ASEAN Economic Trends-Agreements/Mechanisms (AIA, AFTA, Market and Monetary Procedure/Harmonization); (3) perspectives of ASEAN Countries: in term of economics, politics and security; (4) ASEAN Charter; (5) ASEAN Political Security Community; (6) ASEAN Economic Community; (7) ASEAN Social and Cultural Community; (8) Cambodia and ASEAN.

ARIL 210      Academic Research: Information Literacy

The goal of this course is to instill students with information literacy (IL) skills. By the end of the course, it is expected that students will be able to ―locate, evaluate and use information of any type, in any media effectively. Moreover, IL will enable students to communicate their work in a scholarly manner within academic ethic principles. They will understand what plagiarism is and will cite their sources properly when they use someone else‘s ideas or work.

ECON 210      Introduction to Economics: Basic Concepts

Economics is one of the most challenges in social science studies. The context of this subject itself lies within the rational boundary of how people would interact differently to the particular economics circumstances to attain appropriate decision makings. At the micro level, this subject will provide a clear insight of how household would make his or her decision among other alternatives to reach a better off situation while confronting with limited resources. At the macro level, this subject will provide a clear focus of how a whole economics entity‘s roles would play to maintain balance of payment. The international trade, inflation, the costs of inflation, and unemployment are also covered in this course.

BUS 210         Office Applications

The major objectives of this course are to help students understand the theories and ​​​practices used in the office. Students will be able to apply operating system,   word-processing, spreadsheets and presentations, email, and managing database. They also can get information on the internet, create text files, calculate data, analyze data and print documents from various sources. Students will easily be getting a job. This course gives them information of how they use computer by learning Microsoft Windows, Microsoft Office, and Power BI.

PHIL 210       Logic and Critical Thinking

Students will be introduced to the basic methods and principles of logic. Students will study and apply various methods to test arguments, and apply the principles of logic, through various exercises, puzzles, and problem solving, to develop critical thinking skills. Students will study assorted forms of false reasoning and examine possible applications of this study in academic and non-academic life.

COM 210      Introduction to Communications and Mass Media

This course is designed to introduce students to Communications: the ability to give and receive information quickly and effectively. The art of getting your message across effectively is a vital part of being a successful manager. It is also wise to note that communication is the foundation of leadership. This course provides foundations to improve communication skills.

ACCT 212     Financial Accounting II

The Course is designed in unit I to provide students a complete knowledge in recording the assets, liabilities and other transactions which cause the change in financial positions and the net income of a business organization .The students will be able to understand the accounting principles and concepts which are appropriated to the business environment such as inflation and to value the internal control in each accounting steps will be stressed. Through practices and reviews, students will be able to prepare bank reconciliation, the recording of the non-cash expenses as well as the recording of the different type of business formation in accordance with the rule and regulations of the taxation office.

In unit II, all the accounting issues which primarily affect corporations as well as the way that individual and corporations use accounting information to measure taxable income and to determine the amount of income tax owed will be known. The statement of the cash flows, which is one of the four major financial statements, and the techniques by which investors analyze financial statements, will be shown.

PHIL 212​​​ ​​​​​​​​​      Introduction to Ethics and Good Governance

This course is an introduction to the subject of ethics. We will examine the basic concepts and principles of ethical thought, including issues of morality and self-interest, right and wrong, actions, character, consequences, motive, and their relationship to issues of law, religion, and society. We will also read and analyze writings by famous philosophers, thinkers, and leaders regarding ethics and the good society.

PSYC 212      ​​​ Personal Growth and Development

Personal growth and development is part of the general studies required by PUC for the entire undergraduate program. Students in their third term must take this course. This course is designed to teach disciplinary, good behaviors, positive attitude, self-respect and self-confidence at the university as well as in the society. It will also teach study skills and time management for success in college as well as in life. Buddhist as well as western philosophy and thoughts are essential part of this course. Students can learn how to value life, develop virtues, molding themselves after great heroes. The way to obtain the positive mental attitudes‖ is taught through this course.

HIST 230       History of Cambodia

 This is a social science course that students have to fulfill before going on to their specific major course. It will be a discussion of the civil war and its consequences especially the post dark period of year 1975-79 in Cambodia. There will also be a discussion of renovation and reform after the year 1993. The changes in Khmer culture, society and economics will be discussed based on general opinions and public media. Political structure, foreign policy, gender issues, human rights, rural development, and education are also included.

LAW 230        Business Law

This course introduces students the foundation of Business Law, the basic rules, principles, Act of Commerce, Merchant, Trademark, Patent, Industrial Design, Utility Model, and Copyrights and related rights by making comparative study between Cambodia with other countries business laws such as UK, US, Japan and other countries.

ENTR 301       Introduction Entrepreneurship and New Venture Idea

This course is an introductory course designed to build and develop entrepreneurship mindset in the students by teaching them basic principles of entrepreneurship, characters of effective and ineffective entrepreneurs, new business ideas generation, process, procedure and skills needed to create new enterprises, forms of business entities, and business plan development.

ECON 311     Microeconomic Principles

This course will introduce students to the field of microeconomics. Microeconomics examines the behavior of individual economic decision-makers: households or consumers and individual firms or businesses. Because the interaction of these economic agents (the market system) determines the market price and the quantity of goods and services produced in the economy, understanding the choices made by households and firms is a key to understanding important economic outcomes. For example, the interaction between firms and households determines the wage individuals in society are paid. We will examine the circumstances under which these outcomes are socially desirable and when markets fail—yielding socially undesirable outcomes.

ENBC 311      Technical Writing for Business

This course is designed for students who wish to improve their accuracy, appropriacy, and fluency in letter, essay, and thesis writing. Students in this course will be briefly revised the basic grammatical rules before they actually come to the writing focus. Another basic focus of this course is to provide students opportunities for practices in writing. For individual advancement, students are regularly and additionally given homework and assignment to do and research at home and at their convenient time.

MKT320        Marketing Principles

 This course is designed to introduce the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.

FIN 325         Financial Management I

 This course is an overview of financial management issues, principles and tools for corporate forms of business. The course involves discussions, theoretical understandings, and practical applications of basic financial management. Understanding basic financial management issues crucially helps assess the current and future financial health of an organization, leading to a more informed managerial decision-making.

ACCT325      Managerial Accounting

This course introduce the students to the interpretation and use of accounting information by managers to plan , coordinate , direct , and control business activities. Topics include an overview of variable costing and performance reporting , master budgeting and performance planning, flexible budgets and standard costing , decentralization and performance evaluation , relevant costing for managerial decisions ,and capital budgeting and investment analysis.

MKT 330         Online and Social Media Marketing

Marketing Online is an intensive course of students in business management and marketing in particular. With the explosion of the Internet era and the changing business environment in Cambodia as well as in the world, the demand for knowledge and skills in using online communication tools has been really different and urgent for the current business manpower. For this reason, this course is essential for marketing students as well as for students from other disciplines such as international business management, human resources management, hospitality and social sciences. This course will teach you how to use online marketing tools such as: website 4.0, online advertising channels, social networking advertising, email marketing, search engine marketing, PR Online ... Then you can plan your online marketing, execute the plan and evaluate it. In order to study this subject well, students need to learn perquisites subjects such as principle marketing and marketing management. In addition, if you have studied subjects such as business planning, strategic management, public relations (PR) or advertising, that will be the foundation knowledge needed to acquire to this subject.

ENTR333      Consumer Behavior

Consumer behavior is an exciting area. Every day, we are exposed to hundreds or thousands of marketing stimuli, which are designed to inform, persuade, and influence our purchase decisions. These stimuli are designed and constructed based upon the implicit theories that marketers have about how consumers behave. This course examines social science and consumer behavior research for concepts and principles that marketers can use to better understand customers and meet their needs.

 MGT 360       Management and Organization Behavior Theory

This course will provide you with an overview of management functions and processes in business organizations. Special emphasis will be placed on the behavioral aspects of individuals and groups in the organization.

 MKT 462         Marketing Research

 The principles of scientific method and techniques of research design common to both qualitative and quantitative research methods, including sampling methods and data collection techniques. You will learn how to critically read research papers and articles. You will be introduced to the techniques of writing necessary to produce expository and analytical papers in a style that meets the standards of publishable work. Literature research methods will acquaint you with both traditional  library research and the recent developments in electronic search and retrieval methods

MKT 463          Product Planning and Development: Theory and Practices

Design and development of innovative products is the key for manufacturing companies to achieve the long-term success and survive in intensively competitive global market. 
An integrated approach to management of product design and development is also required to create better quality products with enhanced capabilities, at attractive prices with compressed time to market cycles due to the intensified competition, rapidly changing technologies, especially computer-based technology and shorter product life cycles. 

This course is designed with focus on theory, technologies and practical applications in the product design, development and management over whole product lifecycle.

 This class teaches modern tools and methods for product design and development. The cornerstone is a project in which teams of management, engineering, and industrial design students conceive, design, and prototype a physical product. The class is primarily intended for PUC students.

MKT 464          International and Global Marketing

 It has become more important than ever for firms to recognize that they compete in a global environment. Consequently, managers must seek to develop the empathy, knowledge, sensitivity, and skills required to successfully operate in a dynamic global market place. Global marketing uses and builds upon the primary concepts studied previously in principles of marketing and will enable you to practice applying those concepts to a global environment.

The successful global marketer must broaden his/her knowledge to include the myriad of activities required to select, gain entry and compete outside the “home” country. In addition, the global marketer must also appreciate how crucial culture, environment, government regulation and economic systems are in affecting a firm’s competitive advantage and strategic positioning. This course will offer an overview of each of these vital concepts for global marketers.

 MKT 465          Sale Promotion Tools and Techniques

This course focuses on stimulating consumer action. Students learn practical, well established promotional techniques and how they can be mixed and matched to fit a specific situation. The importance of integrating sales promotion and direct marketing to optimize return on investment will be examined.

MKT 466      Strategic Marketing: Theory and Application

This course examines the marketing management concepts underlying both consumer and industrial marketing strategy and tactics. Demanding customers, fast-change technologies, increasing global competition, deregulation and social changes in global and local markets are just a few of the recent changes that create new challenges and opportunities for a wide range of businesses throughout the world.

Strategic marketing focuses on the concepts and processes involved in developing market-driven strategies. The key challenges in formulating market-driven strategies include: (1) acquiring a shared understanding throughout the organization about the current market and how it may change in the future, (2) identifying opportunities for delivering superior value to customers, (3) positioning the organization and its offerings to best meet the needs of its target markets, and (4) developing a coordinated marketing program to deliver superior customer value.

MGT 466        Management and Leadership Development Skills

This course is part of management course program. It aims at providing students with necessary skills to develop and improve their leadership. It starts with an overview of leadership and the difference between leadership and management. The rest of the course concentrates on various skills that a leader needs. It will not only provide the conceptual perspectives but practical applications and real examples, especially in Cambodian context.

MKT 467       Supply Chain Management

                       The course focuses on the theories and practice of logistics and supply chain management. By taking this module students acquire an understanding of the context of logistics and supply chain management, as well as knowledge of the theory and tools of modern logistics and of related management processes and functions within the industry and its different segments. Students will also acquire an understanding of the challenges and opportunities in the context of logistics and supply chain management at the local, national and international levels.

MKT 468   Competitive Strategy: Price and Advertising

The course is designed for those students who want to major in marketing who will face the challenge of price setting in their working environment, which the course will take students to acquire the pricing setting strategies, techniques and the objectives of price setting. In general people include students always think that price mainly come from the result of cost which this course will give students other main reason of coming up with specific price such as competition, business objectives or promotions.

ENTR 470     Managing Innovation

Innovation has become widely recognized as a key to competitive success. Leaders of businesses of all sizes and from all industries now put sustained innovation among their top priorities and concerns– but, for many, innovation seems mysterious, unpredictable, apparently unmanageable. Yet it can be managed. This course provides a highly readable account of the best current thinking about building and sustaining innovation. It draws particular attention to important emerging issues, such as the use of networks of suppliers, customers and others outside the firm itself to stimulate innovation, and the role of knowledge and knowledge management to support and sustain it. There is no “one best way” to manage innovation: different situations call for different solutions. But if you want to drive innovation in your own organization, this course will help you to understand the issues that matter and the steps you can take.

ENTR 476     Entrepreneurial Real Estate Property Management

This course is designed to teach the students about real estate property development and management. It covers the management of residential houses, apartments, condominiums, office buildings, industrial properties, and shopping centers. The students also learn how to investigate rental markets, develop rental schedules, negotiate and lease properties, and build and maintain relationship with tenant and landlords.

MKT 489        Senior Project or Exit Exam

Student will carry out a written group project (individual project allowed if student has GPA of 3.5 or higher) that offers an evidence-based study of a topic relevant to the major subject.

Students will be responsible for planning an integrated marketing project and writing a re