The Bachelor of Art in Entrepreneurship aims to guide students through all phases of their entrepreneurship journey: from forming a team to helping with pitching their ideas to potential investors and developing strategies for establishing a business and obtaining funding.

Students will learn about product development, legalities and ethics, financing, operations, funding and start-ups, growth and exit strategies; developing resilience, creativity, risk tolerance, and the right mindset; learn how to think big and lead teams to success. Gain access to real-world placement opportunities in incubators, technology parks and innovation centers; get the ultimate edge from creative ideas through the sustainable development of an idea into a lean start-up.

This market-leading program, developed with industry partners, gives students the confidence and entrepreneurial skills to launch and manage exciting new business ventures. They will be exposed to the ideas and strategies of some newest and established entrepreneurs and trained to think critically, communicate effectively and manage a new business in today's globally competitive business environment.

 Major: Entrepreneurship

Note:   ⁽¹⁾ ENGL 110 is pre-requisite for ENGL 120

                ⁽²⁾ COMP 110 is pre-requisite for BUS 210

                ⁽³⁾ ACCT 110 is pre-requisite for ACCT 212

Note:  ⁽⁴⁾ ECON 210 is pre-requisite for ECON 311

⁽⁵⁾ACCT 212 is pre-requisite for FIN 325

Note:      ⁽⁶⁾ ARIL210 is pre-requisite for BUS 455

 Elective Courses

 Course Description

 POL 101         Introduction to Political Science

The course introduces the student to basic concepts of political science. The course also examines institutions and political processes in various systems throughout the world. Information and analysis provided in the course are necessary foundations for further study in this field.

ANTH 102      Cultural Anthropology

This course is designed to investigate the impact of culture on everyday living and decision-making, both locally and globally. It presents basic concepts in cultural anthropology and applies them to various expressions of culture, such as languages, family structures, livelihoods, political systems, belief systems, and art.

NATS 102      Environmental Science

Significant increases in the world population along with technology advances in the manufacture of products corresponding to people‘s demand, led to the over-exploration of nature resources. This brought environmental and other impacts, such as natural resources depletion, solid waste generation increment, ecosystem unbalancing, health and safety problems on human beings, etc.

Similarly, Cambodia is also facing such problems. Hence, awareness in environmental issues contributing to environmental protection is in need to address. This course is designed to provide some fundamental concepts of environmental science in order to make students environmentally aware about vital issues like natural resources conservation, sustainable use of resources, environmental degradation, and rapid growth of human population coupled with technology causing major environmental problems. Emphasis is given to promote sustainable concepts and to enable students to make informed choices regarding their environment. Additionally, this course is introduced to make students understand theories and integrate them into practical applications through real world situation observations, consequentially allowing them to establish cause and effect relationship via impact assessment projects.

COMP 110     Introduction to Computers

This course is one of the general courses in the foundation year program required by PUC to familiarize student with the use of computer as an efficient tool in Information Technology for their study and work. It is designed to provide non-IT of how computer system has been developed the fundamental concepts and terminologies of computer systems, knowledge of basic computer hardware and software, and IT students of how to assemble computer, install software and perform computer troubleshooting. Besides this, students will learn selective Microsoft Office for practical purpose.

ENGL 110      English I: Reading and Composition

This course is designed to enable students of the foundation year to improve their reading and writing skills at an intermediate level. The students will read a wide range of interesting texts related to real life situations. All the texts will enhance students’ reading competence through guided and independent reading activities for both academic work and pleasure. In addition to the reading skills, the students will develop their writing skills ranging from writing meaningful paragraphs to composing meaningful short essays which include a descriptive essay, a narrative essay, a cause-effect essay, a problem-solution essay, and an opinion essay. To make this course more fun and productive, a variety of approaches and interactive practice activities will be employed. Those include student-centered, communicative, cooperative learning, task-based and project-based approaches, and communicative and interactive practice activities. The students are also required to do assignments and projects individually, in pairs, and/or in groups.

KHMR 110    Khmer Studies

Khmer Studies observes the evolution of Khmer culture from pre-history through the Angkorean period to contemporary society. It examines the arts, languages, literature, customs, traditions, and creations of the Khmer people. Students gain a sense of appreciation and love for the Khmer culture and a sense of pride, integrity, and national identity.

SOC 110         Gender Studies

This course is the introduction to Gender Studies/Women‘s Studies. Given the comprehensiveness and diversity of the overall subject area, this course will provide an introduction to and critical engagement with several specific areas of inquiry that make up Gender Studies/Women‘s studies.

ACCT 110      Financial Accounting I

This course will provide students a clear understanding of basic accounting concepts with emphasis on controlling the accuracy of recording business transactions and the preparation of financial report at the end of the accounting cycle, so students pursuing various disciplines have acquired the ability to utilize and interpret the accounting information as a valuable tool for other achievement. The most important requirement for this course is a thorough preparation and analysis of the assigned problems and/or cases and active participation in the classroom. The expectation is that students will come to class having already thought through and analyzed the assigned problems and/or cases. This way, we can devote the bulk of the class time to thinking about and responding to each other‘s analyses and only the necessary minimum to getting the facts out. The success of this course depends on the quality of our classroom discussions. Students are strongly encouraged to actively participate in class.

MGT 110        Management Principles

Along the course, student would understand better the importance of management and learn how organization and individual differentiate themselves when both have the resources to acquire, skill to use and the tool. In other words, students will students would learn how individuals in organizations treat one another, how people are managed and the ability to direct the human energies to achieve organizational goals.

ENGL 120      English II: Reading and Composition

Continuing from ENGL 110, this course aims to further enhance students ‘reading and writing skills at an intermediate level. The students will read various interesting texts on different topics and themes related to real life contexts and situations. All the texts will enhance students ‘reading competence through guided and independent reading activities for both academic work and pleasure. In addition to the reading skills, the students will develop their writing skills ranging from writing longer essays which include a descriptive essay, a narrative essay, a cause-effect essay, a problem-solution essay, a compare and contrast essay, an opinion essay, a persuasive essay, and a summary of a text. To make this course more fun and productive, a variety of approaches and interactive practice activities will be employed in class. Those include student-centered, communicative, cooperative learning, task-based and project-based approaches, and lots of communicative and interactive practice activities. The students are also required to do assignments and projects individually, in pairs, and/or in groups.

 HFT 201         Health Educations and Fitness

Health Education course will introduce students to basic knowledge on health education, health behavior, reproductive health, tropical diseases, sexual transmitted diseases, chronic disease, alcohol, tobacco, and domestic violence will be imparted. With this knowledge, students will have opportunity to explore the concept of health education / health promotion and health determinant factors affecting to public health.

MATH 201     College Algebra

Algebra provides materials in basic mathematics for general need in related fields such as economics, business, social science, law and so on. The topics will be covered: basic algebra operations, equations and inequalities, graphs and functions, exponential and logarithmic functions, and systems of equations and inequalities. All the topics are accompanied by applications in order to get the students to know the real use of mathematics.

STAT 201       Introductions to Statistics & Its Application

This course is designed for students who have never taken statistics before. We begin with the elementary concept of statistics, continue to descriptive statistics and end with inferential statistics. Students will learn how to present qualitative and quantitative data, both by using graphs and summary values. They also learn basic probability theory in order to understand the concept of inferential statistics. The two kinds of inferences, confidence intervals and test hypotheses are included at the end of the course.

POL 202         ASEAN Governments, Politics and Economics

The course is designed to provide students with the fundamental understanding of the functional and institutional of ASEAN. Snapshots of facts and figure of ASEAN (country profile/ country bio-data) will be provided to students for familiarizing themselves with local government structure, economic trends, relevant policy and challenges. Country bio-data identifies the characteristics and personality of each national government and their respective interest in the Association. The complexity of regional politics and economics integration will be addressed to assess the institutional function of the Association. In this course covers such topics as (1) the structure of ASEAN national governments; (2) ASEAN Economic Trends-Agreements/Mechanisms (AIA, AFTA, Market and Monetary Procedure/Harmonization); (3) perspectives of ASEAN Countries: in term of economics, politics and security; (4) ASEAN Charter; (5) ASEAN Political Security Community; (6) ASEAN Economic Community; (7) ASEAN Social and Cultural Community; (8) Cambodia and ASEAN.

ECON 210      Introduction to Economics: Basic Concepts

Economics is one of the most challenges in social science studies. The context of this subject itself lies within the rational boundary of how people would interact differently to the particular economics circumstances to attain appropriate decision makings. At the micro level, this subject will provide a clear insight of how household would make his or her decision among other alternatives to reach a better off situation while confronting with limited resources. At the macro level, this subject will provide a clear focus of how a whole economics entity‘s roles would play to maintain balance of payment. The international trade, inflation, the costs of inflation, and unemployment are also covered in this course.

BUS 210         Office Applications

The major objectives of this course are to help students understand the theories and practices used in the office. Students will be able to apply operating system,   word-processing, spreadsheets and presentations, email, and managing database. They also can get information on the internet, create text files, calculate data, analyze data and print documents from various sources. Students will easily be getting a job done. This course gives them information of how they use computer by learning Microsoft Windows, Microsoft Office, and Power bi.

 PHIL 210       Logic and Critical Thinking

Students will be introduced to the basic methods and principles of logic. Students will study and apply various methods to test arguments, and apply the principles of logic, through various exercises, puzzles, and problem solving, to develop critical thinking skills. Students will study assorted forms of false reasoning and examine possible applications of this study in academic and non-academic life.

COM 210       Introduction to Communications and Mass Media

This course is designed to introduce students to Communications: the ability to give and receive information quickly and effectively. The art of getting your message across effectively is a vital part of being a successful manager. It is also wise to note that communication is the foundation of leadership. This course provides foundations to improve communication skills.

ARIL 210       Academic Researches: Information Literacy

The goal of this course is to instill students with information literacy (IL) skills. By the end of the course, it is expected that students will be able to ―locate, evaluate and use information of any type, in any media effectively. Moreover, IL will enable students to communicate their work in a scholarly manner within academic ethic principles. They will understand what plagiarism is and will cite their sources properly when they use someone else‘s ideas or work.

ACCT 212      Financial Accounting II

The Course is designed in unit I to provide students a complete knowledge in recording the assets, liabilities and other transactions which cause the change in financial positions and the net income of a business organization .The students will be able to understand the accounting principles and concepts which are appropriated to the business environment such as inflation and to value the internal control in each accounting steps will be stressed. Through practices and reviews, students will be able to prepare bank reconciliation, the recording of the non-cash expenses as well as the recording of the different type of business formation in accordance with the rule and regulations of the taxation office.

In unit II, all the accounting issues which primarily affect corporations as well as the way that individual and corporations use accounting information to measure taxable income and to determine the amount of income tax owed will be known. The statement of the cash flows, which is one of the four major financial statements, and the techniques by which investors analyze financial statements, will be shown.

 PHIL 212       Introductions to Ethics and Good Governance

This course is an introduction to the subject of ethics. We will examine the basic concepts and principles of ethical thought, including issues of morality and self-interest, right and wrong, actions, character, consequences, motive, and their relationship to issues of law, religion, and society. We will also read and analyze writings by famous philosophers, thinkers, and leaders regarding ethics and the good society.

PSYC 212       Personal Growths and Development

Personal growth and development is part of the general studies required by PUC for the entire undergraduate program. Students in their third term must take this course. This course is designed to teach disciplinary, good behaviors, positive attitude, self-respect and self-confidence at the university as well as in the society. It will also teach study skills and time management for success in college as well as in life. Buddhist as well as western philosophy and thoughts are essential part of this course. Students can learn how to value life, develop virtues, molding themselves after great heroes. The way to obtain the positive mental attitudes is taught through this course.

HIST 230        History of Cambodia

This is a social science course that students have to fulfill before going on to their specific major course. It will be a discussion of the civil war and its consequences especially the post dark period of year 1975-79 in Cambodia. There will also be a discussion of renovation and reform after the year 1993. The changes in Khmer culture, society and economics will be discussed based on general opinions and public media. Political structure, foreign policy, gender issues, human rights, rural development, and education are also included.

ENTR 301      Introduction Entrepreneurship and Venture Idea

This course is an introductory course designed to build and develop entrepreneurship mindset in the students by teaching them basic principles of entrepreneurship, characters of effective and ineffective entrepreneurs, new business ideas generation, process, procedure and skills needed to create new enterprises, forms of business entities, and business plan development.

ECON 311      Microeconomic Principles

This course will introduce students to the field of microeconomics. Microeconomics examines the behavior of individual economic decision-makers: households or consumers and individual firms or businesses. Because the interaction of these economic agents (the market system) determines the market price and the quantity of goods and services produced in the economy, understanding the choices made by households and firms is a key to understanding important economic outcomes. For example, the interaction between firms and households determines the wage individuals in society are paid. We will examine the circumstances under which these outcomes are socially desirable and when markets fail—yielding socially undesirable outcomes.

ENBC 311      Technical Writing for Business

This course is designed for students who wish to improve their accuracy, appropriacy, and fluency in letter, essay, and thesis writing. Students in this course will be briefly revised the basic grammatical rules before they actually come to the writing focus. Another basic focus of this course is to provide students opportunities for practices in writing. For individual advancement, students are regularly and additionally given homework and assignment to do and research at home and at their convenient time.

MKT320         Marketing Principles

This course is designed to introduce the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.

FIN 325          Financial Management I

This course is an overview of financial management issues, principles and tools for corporate forms of business. The course involves discussions, theoretical understandings, and practical applications of basic financial management. Understanding basic financial management issues crucially helps assess the current and future financial health of an organization, leading to a more informed managerial decision-making.

MKT 330            Online and Social Media Marketing

Marketing Online is an intensive course of students in business management and marketing in particular. With the explosion of the Internet era and the changing business environment in Cambodia as well as in the world, the demand for knowledge and skills in using online communication tools has been really different and urgent for the current business manpower. For this reason, this course is essential for marketing students as well as for students from other disciplines such as international business management, human resources management, hospitality and social sciences. This course will teach you how to use online marketing tools such as: website 4.0, online advertising channels, social networking advertising, email marketing, search engine marketing, PR Online ... Then you can plan your online marketing, execute the plan and evaluate it. In order to study this subject well, students need to learn perquisites subjects such as principle marketing and marketing management. In addition, if you have studied subjects such as business planning, strategic management, public relations (PR) or advertising, that will be the foundation knowledge needed to acquire to this subject.

ENTR 333      Consumer Behavior

Consumer behavior is an exciting area. Every day, we are exposed to hundreds or thousands of marketing stimuli, which are designed to inform, persuade, and influence our purchase decisions. These stimuli are designed and constructed based upon the implicit theories that marketers have about how consumers behave. This course examines social science and consumer behavior research for concepts and principles that marketers can use to better understand customers and meet their needs.

 ENTR 340      Entrepreneurial Marketing and Selling

This course offers the students selling skills and entrepreneurial marketing concepts and strategies. It covers the entrepreneurial marketing vocabularies, concepts of marketing mix, market segmentation technique, consumerism, concepts and process of marketing research, the impacts of different competitive structures on marketing decision making, and marketing plan development.

MGT 360        Management and Organizational Behavior Theory

This course will provide you with an overview of management functions and processes in business organizations. Special emphasis will be placed on the behavioral aspects of individuals and groups in the organization.

 ENTR 455     Research Methodologies for Business

Business Research Methods introduces students to the nature, scope, and significance of research and research methodologies. Additionally, the course studies primary and secondary research methods with applications to specific problems, using qualitative and quantitative designs for individual investigation on current problems within a student's area of interest. Students will complete an individual research proposal based on a business topic of interest, using the course’s textbooks and selected scholarly and peer reviewed sources.

Introduction to qualitative & quantitative research methods in organizational contexts. Exploratory, quasi-experimental, survey, evaluation & action research methods. Sampling theory.  Research process & report writing. Ethics in business research

 BUS 461         Business Planning and Policy Development

This course is designed for business-major students. The course aims at introducing students with concepts of business planning and guiding them through the process from Business Mission Development to the last process, Strategy Evaluation. Furthermore, it will enable the students to conduct and write a new business plan. In order to make it practical, some points have been remodeled to fit Cambodian context and many example cases will be provided.

ENTR 461      Entrepreneurial Small Business Management

This course is applied courses in which you have an opportunity to use your knowledge of the previous courses you have studied to analyze real business problems and develop concepts and business plan for your own business. The students will have experience in real business idea generation, analysis, business plan formulation and testing business or even operation.

 ENTR 463      Business Decision Making

Men and women engage in simple and complex choices every day; from deciding what to eat for lunch to determining what career to pursue. Life is an ongoing series of decisions; and they often have consequences not only for the person who is making a choice, but for their family, friends and loved ones. Therefore, having an expertise in the art of decision-making can be life altering and create opportunities that otherwise might disappear.

Decision making is a process and an action, and in this course, both will be considered. The class is divided into fourteen individual lessons, each addressing a single component of decision-making. Two subjects that will be examined at length are problem solving and creativity, both integral to mastering the skill set of real-world decision-making. Students will also be introduced to some of the most common tools of decision making, and learn to recognize barriers to reaching resolutions.

There are a series of steps common to the process of decision making that students will learn to adopt and apply as they gain competency and confidence in their own ability to make proper selections. Each of the lessons is complete with a review quiz at the end to reinforce the concepts introduced in the lesson and ensure students are proficient in the topic presented.

MKT 463           Product Planning and Development: Theory and Practices

Design and development of innovative products is the key for manufacturing companies to achieve the long-term success and survive in intensively competitive global market. 
An integrated approach to management of product design and development is also required to create better quality products with enhanced capabilities, at attractive prices with compressed time to market cycles due to the intensified competition, rapidly changing technologies, especially computer-based technology and shorter product life cycles. 
This course is designed with focus on theory, technologies and practical applications in the product design, development and management over whole product lifecycle.

This class teaches modern tools and methods for product design and development. The cornerstone is a project in which teams of management, engineering, and industrial design students conceive, design, and prototype a physical product. The class is primarily intended for PUC students.

MGT 464        Human Resource Management

The course is divided into six important parts including: (i) introduction to HRM; (ii) recruitment and placement; (iii) training and development; (iv) compensation; (v) labor relation and employee’s security; and (vi) International HRM.

MGT 466        Management and Leadership Development Skills

This course is part of management course program. It aims at providing students with necessary skills to develop and improve their leadership. It starts with an overview of leadership and the difference between leadership and management. The rest of the course concentrates on various skills that a leader need. It will not only provide the conceptual perspectives but practical applications and real examples, especially in Cambodian context.

ENTR 470      Managing Innovation

Innovation has become widely recognized as a key to competitive success. Leaders of businesses of all sizes and from all industries now put sustained innovation among their top priorities and concerns– but, for many, innovation seems mysterious, unpredictable, apparently unmanageable. Yet it can be managed. This course provides a highly readable account of the best current thinking about building and sustaining innovation. It draws particular attention to important emerging issues, such as the use of networks of suppliers, customers and others outside the firm itself to stimulate innovation, and the role of knowledge and knowledge management to support and sustain it. There is no “one best way” to manage innovation: different situations call for different solutions. But if you want to drive innovation in your own organization, this course will help you to understand the issues that matter and the steps you can take.

ENTR 475      Entrepreneurial Finance and Venture Capital Investment

This course brings the students the financial aspects in running a business. It covers key financial topics such as time value of money, break-evens analysis, working capital management, capital budgeting, financial statement and analysis, forecasting, and means to raise fund to finance seed and growth businesses.

ENTR 476      Entrepreneurial Real Estate Property Management

This course is designed to teach the students about real estate property development and management. It covers the management of residential houses, apartments, condominiums, office buildings, industrial properties, and shopping centers. The students also learn how to investigate rental markets, develop rental schedules, negotiate and lease properties, and build and maintain relationship with tenant and landlords.

ENTR 490      Senior Project or Exit Exam

After completing all coursework, the students of entrepreneurship program are required to write a senior project paper. It can be a business plan or other entrepreneurial ventures related.

Students will be responsible for planning an integrated marketing project and writing a report. This includes doing customer and industry data collecting and analysis.